Follow a couple of simple steps and you can be on your way to driving a new Toyota, or one of our many quality pre-owned cars.
Follow a couple of simple steps and you can be on your way to driving a new Toyota, or one of our many quality pre-owned cars.
Take a look at our Internet Specials. We have some fantastic new and used values.
View our New and Pre-Owned Inventory. See and compare the cars that we have in inventory.
Contact us to get a quote.
Schedule a test drive. When you're ready to come in and work with our friendly, low pressure staff.
It's that easy. We're trying to make your experience as hassle-free as possible, because we know that a satisfied Bighorn Toyota customer is a happy customer.
Welcome to Bighorn Toyota, proudly doing business since 1976. Our dealership is built on a rich history and a commitment to excellence, rooted in the passion and vision of our founder, Dick Zeder. Over the past 50 years, we have evolved into a multigenerational family business dedicated to serving the Glenwood Springs community.
Dick Zeder’s journey began outside of Detroit, inspired by his father, James Zeder, an engineer for Chrysler. After earning an engineering degree and a master’s in business from the University of Michigan, Dick found his calling in the automotive industry. His initial foray into car sales started in Denver, where he worked alongside family friend Jack Brewer, the owner of several auto dealerships. It was during this time that Dick realized his dream of owning a business.
In the early days of Toyota as a burgeoning brand, Dick seized the opportunity to establish Bighorn Motors in Glenwood Springs. Encouraged by a business acquaintance who believed in Toyota's potential, he made the transformative decision to invest in the brand. The dealership flourished, becoming synonymous with quality and service in the region, particularly as the market shifted towards reliable and energy-efficient vehicles.
Over the decades, Bighorn Toyota has expanded its offerings, including a successful stint with the Saab brand from 1981 to 1997. Today, we proudly represent Toyota, known for its innovation and a diverse lineup that meets the needs of every customer.
One of our core beliefs is that happy employees lead to satisfied customers. Many of our dedicated staff members have been with us for over 20 years, embodying the principle of caring for both our team and our clientele. This commitment to service and community has been a hallmark of Bighorn Toyota since its inception.
Steve Zeder, dealer principal, and Jennifer Rose, now General Manager and part owner, have both been integral to our dealership's success. Jennifer has been with us since 1993, bringing her expertise and dedication to the team.
In 2012, we made a significant move to a newly remodeled dealership building, enhancing our service capacity and allowing us to better serve our growing customer base. Now, we can service 2,000 vehicles a month, quadrupling our previous capacity and expanding our team to over 70 employees.
As we approach our 50th anniversary, we remain dedicated to our mission: providing exceptional service and a wide selection of reliable vehicles to our community. Whether you are visiting for a new Toyota or used vehicle, routine maintenance, or simply to learn more about our offerings, we welcome you to experience the Bighorn Toyota difference.
Bighorn Toyota is a proud supporter of our community, reinvesting in the local area and the Roaring Fork Valley. We proudly support local sports, charities, and organizations that enrich our community. Your purchases help fund your kids' soccer games, football matches, and various community events. Thank you for being a part of our journey!